Since it was established in Herzogenaurach, Germany in 1949, by Adolf Dassler, Adidas has been synonymous with the sporting industry. Today, Adidas Group is a global leader in the sporting goods industry. It is a household brand name with its three stripes logo recognized in markets across the world.
The company’s is offering a broad portfolio, ranging from state-of-the-art sports footwear and clothing to accessories such as bags, watches, eyewear and other sports-related goods and equipment and introduced lately a collection of mobile device accessories. Employing over 50,000 people worldwide, the Adidas Group consists of around 170 subsidiaries including Reebok, TaylorMade, Rockport and Reebok – CCM Hockey and generated sales of 14.5 billion in 2013.