Made in Mind
The Folding Plug
Made in Mind was founded in 2009 by Matthew Judkins and Min-Kyu Choi. The duo met on the college campuses and formed the company to commercialize the Folding Plug design concept that Min-Kyu developed during his studies as a solution to a problem : the size of the outdated UK plug (having it’s roots back in 1947) versus the products that they serve (continuously changing technology and design).
Later on, numerous individuals and organisations joined Matthew and Min-Kyu along the way to contribute to the development, funding and marketing of the concept which was realised in 2012 with the launch of the Mu. Made in Mind, now consisting of a diverse team of industry and technical professionals, has subsequently won a number of awards and are in the process of extending the product pipeline and placing the Mu on the global stage.