Hello Kitty is a truly globally recognized brand and character. Originally aimed at a pre-adolescent female market, Hello Kitty now transcends many product categories, price points and demographics. Hello Kitty has also collaborated with some of the worlds biggest brands including: Airbus, MasterCard, Stussy, Asics and Stratocaster. There have been respective Hello Kitty inspired music, television and video series. Amongest the top 5 licensed brands in the world and No.1 Girls brand globally, Hello Kitty also has a strong celebrity following and sells in excess of $1 billion worth of products outside of Japan.