A leading tech & lifestyle distributor in the Middle East

Shift Happens...
While you scroll

Our Vision

The business of making people happy.
We travel the world searching for treasures… 
Gadget companions that can set you apart from the masses.
We look for inspiration and hope to inspire.
Reinventing ourselves is not an option,
it is a must as we strive to stay on top of an ever-changing and fast-paced industry.
Our values are dedication, honesty & respect.
We are humble and grateful. We work hard and play harder.
We build real & meaningful relationships because alone we can do very little
and together we can do so much!
We can’t wait to see what’s next.
Stay with us while evolution happens… while #shifthappens!
So go ahead… unbox it… be happy 😉
shift Team
#shifthappens

Our Initiatives

Creating a well-defined arena for tech and lifestyle accessories industry. The Shift Show offers top international brands the ability to come together, network, showcase their curated collections and create awareness.
The shift Magazine is our contribution to the electronics | lifestyle | play communities in the Middle East. It’s our in-house initiative to showcase our products, brands and the latest innovations in the tech industry.
In loving memory of our brother and team member Houssam, we launched the Houssam Kabalan Fund, a fund dedicated to helping people in need - continuing Houssam's legacy of care and compassion.
Shift is collaborating with Tree-Nation in support of the environment. By planting trees, shift offsets the total Co2 emissions resulting from the production and logistics of goods distributed by the company, annually.

At shift, we care about empowering our team. Our leadership team has been restless in organizing training sessions. SKY (shift knowledge yacht) is a knowledge spreading vehicle for our in-house learning initiatives.

Creating a well-defined arena for tech and lifestyle accessories industry. The Shift Show offers top international brands the ability to come together, network, showcase their curated collections and create awareness.

The shift Magazine is our contribution to the electronics | lifestyle | play communities in the Middle East. It’s our in-house initiative to showcase our products, brands and the
latest innovations in the tech industry.

In loving memory of our brother and team member Houssam, we launched the Houssam Kabalan Fund, a fund dedicated to helping people in need – continuing Houssam’s legacy
of care and compassion.

Shift is collaborating with Tree-Nation in support of the environment. By planting trees, shift offsets the total Co2 emissions resulting from the production and logistics of goods distributed by the company, annually.

At shift, we care about empowering our team. Our leadership team has been restless in organizing training sessions. SKY (shift knowledge yacht) is a knowledge spreading vehicle for our in-house learning initiatives.

Our Brands

Words from our partners