Shift Adds Shine to its Portfolio

The Misfit Shine is an elegant all-metal disc with a beautiful halo of lights. Just place it on an iPhone and it syncs, even in airplane mode. No buttons, no cables, no Bluetooth pairing, no recharging. More than just step-counting – the Misfit Shine tracks cycling and swimming too so get more credit where credit is due. The Misfit Shine was made to last a lifetime and designed to complement any fashion statement. Carved out of a solid block of aircraft-grade aluminum, it is super strong and waterproof.

SHIFT acquired the exclusive distribution rights of Misfit SHINE in: GCC, Lebanon, Jordan and Egypt.

About Misfit Wearables

Misfit was founded in 2011 by Sonny Vuwith John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and CTO of AgaMatrix, and have Founders Fund and Khosla Ventures as lead investors. Other investors include Norwest, OATV, Max Levchin, and incTANK.
Misfit is focused on developing great wearable products: things that a lot of people would wear all the time for a long time. A pioneer in the emerging world of wearable sensor technology, the company is making products and services in the consumer health and fitness space to inspire people be more active and develop healthy habits. More info: http://www.misfitwearables.com